The first known report on wet t-shirt contests in U.S. That gem of journalism appeared in the Palm Beach Post in 1975, under the headline "Wet T-Shirt Contests Pack Pubs," and detailed how several "discotheques" in New Orleans had started putting on "a contest gimmick that would drive feminists prematurely gray." In his autobiography Breaking Even, filmmaker Dick Barrymore claimed to have hosted the first wet T-shirt contest as part of a 1971 promotional event for K2 skis, though the contest's first mention in the press wasn't until four years later. Some have speculated that the tradition was inspired by La Tomatina, a Spanish festival where people throw tomatoes at each other (thereby rendering many female participants' clothing damp and transparent). It's not entirely clear how the contest made its way to Floridian Spring Break parties. But the wet T-shirt contest seems to have first shown up in the United States a few years later, in the 1970s. It first came to prominence in the early 1960s, thanks in part to the 1960 release of the seminal spring break film W here the Boys Are. By then, you’ll have worked up an appetite, so head over to American Social, kick back and share good conversations over great drinks and even better food.A relatively new tradition: Historically speaking, the idea of young college students traveling down south for spring break is relatively new. Grab yourself a sweet, midmorning treat at Hoffman’s Chocolates and browse one of the several local galleries that play host to fascinating collections of local and international art.Īfter that, explore the neighborhood on one of Cycle Party’s 15-seat bikes or take a river cruise on the Fort Lauderdale Water Taxi. You can start your morning in Las Olas by doing some shopping with dozens of luxury stores and curated boutiques, you’re sure to find something something fresh. But it’s come a long way since its origins as a dirt road in 1917-it’s now a “must-visit” destination with a vibrant nightlife that we’re proud to be a part of. Olas is one of the original thoroughfares of South Florida. With a vibrant history, that includes countless American icons calling the area home, Las We’re proud to be locals’ favorite social spot on Las Olas Boulevard in the very heart of downtown Fort Lauderdale. Just a reminder, we don’t take reservations for brunch, so the early bird gets the mimosa first.Īmerican Social in Las Olas Picture Collage Explore Las Olas With crafted cocktails and our signature spin on brunch favorites, we’d have to agree. On the weekends, you won’t want to miss out on our brunch, which some say is the best on the strip. Plus, we’ve got daily specials like Burger Mondays, Taco Tuesdays and half-price bottles of wine on Wednesdays. Every weekday, 2pm- 7pm, you’ll find food and drink deals and great music to get the party started. Lauderdale’s best happy hour, or social hour as it’s known around here. Our bar scene is also second to none, with over 40 craft beers on draft, crafted cocktails and an extensive wine menu to fuel the festivities. Whether it’s our delicious signature burgers, fresh organic salads or shared plates, there’s something to satisfy anyone’s cravings. We put a spin on the classics by serving up all-American comfort food with new flavor. See and be seen while enjoying bold flavors, sipping on specialty cocktails or raising a glass to great friends and good times. We offer an exciting atmosphere and unmatched level of service, along with an impressive selection of craft beers, making AmSo the perfect spot for meeting up or catching a game. Created by two longtime college friends, American Social is a place where traditions are born and legends live on. Located in the heart of the beautiful Las Olas Boulevard, this is the original American Social location and where the AmSo spirit first came to life. ORDER ONLINE LUNCH & DINNER WEEKEND BRUNCH DRINKS SOCIAL HOUR DELIVERY RESERVATIONS PRIVATE EVENTS BURGER MONDAY TACO TUESDAY
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